This is part 2 of 7 in the series discussing how soft skills are at least, if not more so, valued by employers today.
Content is still king in this world. You need to know how to present your abilities in their absolute best light, and in their strongest form. It's not just what you say, but how you say it that counts.
Simply rewriting your resume is not what you need to be successful in today's job market. You need an holistic set of messages, tools, and guidance to be really successful. You need an effective personal brand.