What does “different is better than better” actually mean?

By: Don Oehlert
Managing Partner, eCareerCoaching.com

We translate your Unique Value Propositions into an exciting, vivid business premise. 

“Different is better than better.”
– Richard Gray

Press “Like” and “Share” so your network can see these ideas as well. You never know who in your network is looking for a new job right now.

You’ll be the one helping them.


Photo by Markus Spiske on Pexels.com

If you’ve been a reader of our posts for any length of time, you may have noticed that I quote Richard Gray every time I publish (above, in my byline).

It’s quite simple, really.

There are a ton of people out there that do what you do. It’s likely that a lot of them are out of work right now, too.

That seems rather obvious, doesn’t it? Especially given all the press about how the COVID-19 pandemic has put a lot of people out on the streets these past few months.

It also means that there is more care taken to hire only the right people for those that are hiring these days.

What does the “right people” mean? Well, there are a couple of things that go into hiring people, especially today.

One of them is of course, technical talent. Does this person have the right characteristics, history of success, and fundamental talent to perform the job that we need to have accomplished? Does this CFO have the ability to help us in the M&A world? Does he or she have the ability to create the right kind of financial reports that we need to meet all government requirements? Has this person done this before? And so on.

The other important factor is does this person have the ability to work on their own without a bunch of management oversight? Of course, in the executive ranks (where most of our clients live), yes, of course they can.

But where this is most important is in their ability to do the tasks we need done in the way we want them done.

The upshot concept here is, do they have the distinct personal branad to do this job? Can they collaborate with their teams even over video chat? Can they deal with their customer or external stakeholder responsibilities effectively in this fashion as well? Can they build a cross-departmental team to solve complex issues? Do other people like working with them?

This is why we at eCareerCoaching.com, LLC differentiate ourselves in this manner as well. Our focus is to help our clients discover their personal, unique successes factors in the way they perform them. This is their personal brand. It’s not always easy to find it, and then create a meaningful, punchy branding statement with that information.

The work we do before we write a resume falls into this category.

Think of it this way – when you go to paint a room, the paint job will look much better and last longer if the preparation stages are performed correctly. If you don’t sand down the drywall mud smoothly, then the paint won’t look quite right.

If you are only looking for a resume rewrite, you have a few choices. There are resume writers out there that will simply apply a template and some creative writing with what you’ve already got down on paper.

From our perspective, we’ll discuss with you about how you want that document to look, and how you want it to represent your set of skills. It is the advertisement for your skillset afterall. If it doesn’t represent you well from either of those perspectives, then we’ve done you a great disservice. No matter how much we make it look good, it won’t help you get a new position. It may help you get a phone screen, sure, but it may not help you make it past that step.

Search committees can afford to be picky these days.

More than a few people have asked us why our pricing is what it is. It is based on all of that detective work that we do up front, and then behind the scenes, to put together your concise branding messages.

The rest of our work together is what defines your elite toolset which is based on this upfront work.

In a nutshell, having a personal brand is the key to an holistic, effective job search campaign.

You can start looking into this work with our eBook set, as advertised below.


The “Not Just for Executives Guide to Job Search”

This eBook will show you how to prepare your elite toolset for your job search. It is also a taste of our coaching process. For less than $20, you can see whether you’d agree with our approach, and decide whether you’d like to take this further.

19.95 $


#careercoaching #resumewriting #resumes #gethired #legal