What Constitutes a Job Search “Campaign?” [Career Coach]

POSTED BY: Don Oehlert
Managing Partner, eCareerCoaching.com

Legalshield Services

“Practical advice on your next career move.”

A woman sitting at a table with a laptop on it, looking into the camera. Perhaps she is utilizing the laptop to help create an effective job search campaign.
Photo by Andrea Piacquadio on Pexels.com

Properly utilizing a job search campaign is difficult. We are often asked to rewrite someone’s resume.

As a professional career coach, I’m very hesitant to do that, as it will more than likely underserve that client.

How do I mean?

In today’s economic situation, competition for a new position is extremely strong.

There are more accountants, marketing managers, VPs of various types, and directors of just about anything out there right now, even with the good news posted recently about 10.5 million new jobs being (re)created recently.

Even with this good news we know that a very high proportion of the American workforce is out of work at the moment, which means that whenever there is a posting for a good job, there are more than the normal amount of candidates applying.

Given that, a very effective job search requires much more than a good resume to be competitive. Hence my feelings of underserving clients with just a resume rewrite.

So then, what do I need?

Firstly, you must know what you do well, and what you like to do. They may not be the same set of activities. Make sure you know which are deal-killers, and which can be overcome by you.

Conversely, you need to know what you do NOT like to do.

How far from your home are you willing to travel to do a particular job?

What would other people say you were born to do?

Consider what you would do for free?

What are you doing when you find yourself using your SuperPowers?

Do you have an elevator pitch? Is it shorter than 15-30 seconds? If not, why not?

What about cover letters and thank you note contents?

Do you have an effective follow-up tool or system?

Is your LinkedIn profile accurately reflecting your professional history and your story?

Do you have a list of target industries/companies/positions identified?

Do you have an NDA and severance agreement you need to sign before getting your severance package?

Will you have an employment contract to sign when you start your new role?

These and many other questions must be answered in order to create a set of elite tools that will help you in your search for a great-fit position. When these questions are answered, you can come up with a unique brand, you can come up with an effective handbill, you can see how to decipher job postings, and create a strong job search campaign.

Do you need help with any of this?

Click here to look through LegalShield offerings

#careercoaching #resumewriting #resumes #gethired #legal

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To get to know yourself better from a personal standpoint, please drop us an email for your free copy of our “Finding Your True North” instrument. In it are 36 questions that will help you understand what makes you tick, so that you can better prepare for a job search, or decide whether you should go for that promotion.

Email <fytn@eCareerCoaching.com>, or ask for it at <eCareerCoaching.com/contact>.

This is the cover of our 36-question introspection study. It's called "Finding Your True North," and is available for free for the asking.

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