Job Search With the “New Normal” 6 of 8

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POSTED BY: Don Oehlert
Managing Partner,

Legalshield Services

“Practical advice on your next career move.”

At we have a formalized methodology concerning the job search process. We’ve written an eBook about it entitled “Executives Guide to Job Search.” It’s not just for Executives, though!

The eBook is shipping now – send an email to to get your copy. It’s $19.95. We accept PayPal and Venmo currently, and more payment options will be available soon.

We are working on assembling video coursework, whereby you can review our coaching offering at your own pace, in your own time, at your own home. There isn’t really a timetable for this yet, but know that we are working at a feverish pitch, writing the scripts for each segment right now.

All that said, any way you look at it, there are a number of concepts to learn about when you are job hunting. One of the initial questions we repeatedly get from our clients now – and those we have worked with since 2004 is – “when are we going to work on my resume?”

And we’ll agree – that’s the first thing that used to pop into our minds as well. At least before we learned that there are many steps to navigate before you get to the point where you can write an effective resume.

There are also many tools that need to be created to implement a successful job hunt or career search. We’ll go over some of them over the next few weeks as we advance through our 8-part series on career progression.

First in the series – Part 1:

As a refresher, the main point of the first week’s post was “When You’re in Job Search, You’re in Sales.”

In case you missed Part 1 or would like to re-read it, please click here:

Second post:

…you should know how to figure out what companies you should target, and why.

In case you missed Part 2 or would like to re-read it, please click here:

Third post:

…you should know how to network effectively, and why you’re doing it.

In case you missed Part 3 or would like to re-read it, please click here:

Fourth post:

…you should become better at interviewing as well.

In case you missed Part 4 or would like to re-read it, please click here:

Fifth post:

…We’ll show you how to outline your success stories in such a manner as to be compelling

In case you missed Part 5 or would like to re-read it, please click here:

Sixth Post (this time):

…you should know how, how often – and when – to follow up on things

When to follow up, and how often is a topic of great conversation amongst salespeople and recruiters alike. In sales, most sales are not made until the 6-8 touch point. The other side of that coin is, most sales people give up after 2-4 touch points, for fear of being “seen as pushy.”

If you recall, one of our tag lines is, “when you’re in job search, you’re in sales.” Given that, should you follow up in job search 4-8 times, too?

One meaningful difference to be concerned with while in job search vs regular sales is when you’re in job search, they really want to buy what someone is selling. With that in mind, you want to make sure the hiring authority is very clear on how your offering matches up with the position description, and the information you’ve been able to find out about the role while Informational Interviewing.

If your offering is not clear, then anyone else that does have a clear offering stands a good chance at winning the job. Even if they are less-qualified than you. Because of that fact, you need to make sure your USPs and Personal Brand is very powerfully aligned with the needs and wants of the hiring organization.

We’ve covered USPs and Personal Branding in other areas of this multi-part blog post. If you don’t find what you’re looking for in those regards, please consider purchasing our eBook. It’s only $19.95. Send an email to

In a nutshell, however, you should follow up at least 3-4 times in this type of atmosphere. Many postings have been put on hold or have been rescinded due to the Coronavirus pandemic, but at some point in the future, these jobs will come back. You’d like to be thought of positively when things turn around.

IF your follow up points are valuable to the executive for whom you’d be working, then it is a good reason to contact them. Do not just always ask “when do I start?” or some such. Refer them to an article that covers a topic you were discussing, or one that points out a new fact that you’ve discovered since your interview.

Again, you can follow up too often. And many times, out of desperation, people will send follow up messages too closely together.

Remember – one of your follow up points will be your emailed thank you; another your physically-mailed thank you note. That’s two. If you’ve heard nothing, then send a follow up phone call or email, asking whether there has been any update to the hiring process. Since you asked for their timeline (you did ask towards the end of the interview, didn’t you?) for when they’d likely fill the position, you should definitely call into the organization asking whether there is any news. That’s number 3.

Number 4 can be a week or so later (if it’s still within the timeline of the original schedule). You can ask whether they’ve seen this XXX article in a trade magazine or website? Preface your email with something along the lines of “when we met, you mentioned that one of the challenges you are facing is ___________. Here is a current article that discusses that very topic.” End there. Sign off with your name, phone number, and email address. So even though you’ve just emailed them, all they’d have to do is respond. Oh and don’t forget your biggest-impact bumper sticker.

That signature is a professional way of handing things.

Future posts in the series will include:

…the difference between Positional and Informational Interviews

To purchase our 129-page eBook, “The Not Just for Executives Guide to Job Search,”use PayPal above, or drop us an email at <>. It’s $19.95 by itself.

There is also a “Companion WorkBook” available for $9.95. In it are 16 pages of templates and ideas for job search tools you’ll need to run an effective career transition. To get it, drop us an email at <>.

If you’d like them both at this time, upgrade your order as we discuss above, and we’ll send you both books for $24.95. This is a 16.7% discount off of SRP.

As soon as your credit card clears (we use PayPal as our clearing house), we’ll email you the book(s) you’ve purchased.

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