Job Search With the “New Normal” 2 of 8

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POSTED BY: Don Oehlert
Managing Partner,

Legalshield Services

“Practical advice on your next career move.”

Last Time – Part 1:

As a refresher, the main point of last week’s post was “When You’re in Job Search, You’re in Sales.”

In case you missed Part 1 or would like to re-read it, please click here:

Introduction to Job Search – the first 8 topics – Part 2

At, we have a formalized methodology concerning the job search process. We’ve also written an ebook about it, which is almost complete. We expect to be shipping sometime this summer (summer 2020).

We are also working on assembling video coursework, whereby you can review our offering at your own pace, in your own time, at your own home. There isn’t really a timetable for this yet, but know that we are working at a feverish pitch, writing the scripts for each segment right now.

All that said, any way you look at it, there are a number of issues to learn about when you are job hunting. One of the initial questions we repeatedly get from our clients now – and those we have worked with since 2004 is – “when are we going to work on my resume?” And we’ll agree – that’s the first thing that used to pop into our minds as well, before we learned that there are many steps to navigate before you get to the point where you can write an effective resume.

There are also many tools that need to be created to implement a successful job hunt or career search. We’ll go over some of them over the next few weeks as we advance through our 8-part series on career progression.

This time:

…you should know how to figure out what companies you should target, and why.

There are many reasons why you should target specific companies to work for in the future. Not the least of which is you like and respect their products. You’d like to make sure that your capabilities are still in demand for the market you’ve chosen. If most companies in your chosen market space are contracting or worse – closing, you may want to spend some time looking at your skill set, and prepare yourself for an entirely new market and set of companies. This may mean you have to take a step back. Or, with your current tool set, you may be able to find transferable skills that you can take with you to a new company or market.

Other reasons:

  • Firstly, you do want to focus on growing – or at least “stable, safe” companies
  • You have a friend that you respect, and who works there, and loves it
  • Additionally you have found out that they actually prefer hiring folks with your skills and employment background
  • They are closer to home, and a shorter commute is a big part of your unhappiness with your current role
  • You used to work for the person that would now be your new manager
  • You have always wanted to work for this company
  • They are a hot new startup, and their product and go-to-market strategy is something that excites you
    • The products are directed at a hot new market
    • The products solve an almost undeniable issue for a wide spectrum of customers
  • The company has been around for over 150 years, and you love the comfort of a large company
  • You respect the company for your own reasons
  • And so on.

You want to work at a place that respects how you do what you do – not just what you do! Think about that for a moment before you continue your day. How you do what you do. You are an entire human being with personal needs and wants as well as the needs and wants of the organization you are pursuing. Hopefully, the Venn Diagram of this position will have great overlap between your skills and their needs and wants.

Let’s say you are an outstanding operations person, and you require structure in your company and in your position. It is likely that you would not appreciate the high speed of a new startup. Conversely, you enjoy the challenge of making things up as you go along, trying to make things happen on the run. Startup life may be just what you’re looking for.

All of the above-listed items can be sussed out through informational interviewing and general background research. We go into great depth in Chapter 5 of our eBook, about what you should probably look for and where you might find it.

The upshot of all this is, make sure this new job is something you want to do as well as something that just helps you pay the bills. If you hate your (new) job, you will either quit or get fired within 12 months – we can almost guarantee that. In that case then, the job hunt starts all over for you. If it takes too long to land again, you may find yourself on the short end of the stick, with no way to ever fully recover financially.

With the right goals and approach however, you lessen the odds of finding a job you won’t like.

Our nutshell message today is, make sure you feed your spirit as well as your bank account.

Next Time:

…you should know how to network effectively, and why you’re doing it

Future posts in the series will include:

…you should become better at interviewing as well

…We’ll show you how to outline your success stories in such a manner as to be compelling

…you should know how, how often – and when – to follow up on things

…the difference between Positional and Informational Interviews

To get to know yourself better from a personal standpoint, please drop us an email for your free copy of our “Finding Your True North” instrument. In it are 36 questions that will help you understand what makes you tick, so that you can better prepare for a job search, or decide whether you should go for that promotion.

Email <>, or ask for it at <>.

This is the cover of our 36-question introspection study. It's called "Finding Your True North," and is available for free for the asking.