By: Don Oehlert
Managing Partner, eCareerCoaching.com
We translate your Unique Value Propositions into an exciting, vivid business premise.
“Different is better than better.”
– Richard Gray
Press “Like” and “Share” so your network can see these ideas as well. You never know who in your network is looking for a new job right now.
You’ll be the one helping them.
When you think about things that are extremely important in business today (and historically), it’s been the three points from the title of this article – Quantified Metrics that Drive Business and Create significant Business Movement.
Let’s talk about each of those today, to help you put together a unique and powerful set of stories in the context of driving your job search process to a successful conclusion. They all build on each other, and create a larger and larger snowball.
To put it simply, we need to understand what successes you’ve generated in your past employment (quantified metrics) that drove business in some way.
What I mean by all of this is, people that drive business have done something to successfully save more money or make more money than the processes that were in place prior to that project. Either way, the result of the project was the Creation of Business Movement. And Business Movement is the ultimate goal of every for-profit organization. It falls into the old saw of “either lead, follow, or get out of the way.” In other words, if you’re not moving ahead or sideways (out of the way), someone is going to run you over.
If you now find yourself in job search or in between professional positions, you need to figure out what you can do that will give you a rallying cry for your career search process. It will also feed your paperwork – your handbill (AKA – Networking Brief), your elevator pitch, your opening paragraph on your resume, and your LinkedIn profile content. In these cases, content is definitely king.
Looking at all of that a different way, who ever heard of someone being “the worst salesperson in technology?” Not gonna happen. Everyone is going to say they are the best at what they do. But obviously this can’t be the case. By definition everyone can’t possibly be the best at something.
Whether you have the success stories to back up your contentions is the secret to winning in your career progression game. And those stories are borne from your prior duties and job skills.
You did something that was a quantifiable improvement in process or policy at a previous company. That project lead to Driving some Business somehow. And that Driven Business strategy Created Business Movement strategically.
With the right stories you can back up your contention that you are “different” (we like to use the word “unique”) from all of the other candidates that are going for the same position that you are pursuing.
In our practice, we like to help you define your quantified metrics (tactics) that drove strategic business (strategy) for creating strategic business movement – the old “moving the needle” outcome.
The idea is not only to define why you may be the “best” candidate for a position, but at least you’ll be the most unique. It takes a unique approach to solve some issues in Corporate America today. If you think about that, who wants to be known as the best typewriter repair person today? Not much call for those in today’s economy.
On the other hand, you may be able to turn that capability of solving technology problems into today’s job market, because you probably had to become pretty creative at that gig for your previous employer. Now your unique story may include how you creatively look at problems, find solutions to difficult problems, or create a tool or part you may need from scratch.
All of a sudden what seemed to be someone out of touch with today’s market needs is all of a sudden in demand, based on soft skills.
As we point out in our byline above, Richard Gray said it best – “Different is better than better.”
To get to know yourself better from a personal standpoint, please drop us an email for your free copy of our “Finding Your True North” instrument. In it are 36 questions that will help you understand what makes you tick, so that you can better prepare for a job search, or decide whether you should go for that promotion.