By: Don Oehlert
Ecareercoaching.com Legalshield Services
“Different is better than better.”
– Richard Gray
We translate your Unique Value Propositions into an exciting, vivid business premise.
Press “Like” and “Share” so your network can see these ideas as well. You never know who in your network is looking for a new job right now.
You’ll be the one helping them.
Where’s the focus?
When you think about things that are extremely important in business today (and historically), it’s been three points. Metrics, Drive, and Movement. These are pointed at clearly in title of this article – Quantified Metrics that Drive Business and create significant Business Movement.
Let’s talk about each of those today, to help you put together a unique and powerful set of stories. The goal being to drive your job search process to a successful conclusion as a result of this. They all build on each other, and create a larger and larger snowball.
Simply, we need to understand what successes you’ve generated in your past employment (quantified metrics) that drove business in some way.
What I mean by all of this is, people that drive business have done something to successfully save more money or make more money than the processes that were in place prior to that project. Either way, the result of the project was the Creation of Business Movement. And Business Movement is the ultimate goal of every for-profit organization. It falls into the saying “either lead, follow, or get out of the way.” Bluntly, if you’re not moving ahead or out of the way, someone is going to run you over.
figure out a prize point.
Perhaps you now find yourself in job search or in between professional positions. Don’t panic. Above all, you need to figure out what will give you a rallying cry for your career search process. This will feed your paperwork representation. Your handbill (AKA – Networking Brief), your elevator pitch, your opening paragraph on your resume, and your LinkedIn profile content. In these cases, content is definitely king.
Looking at all of that a different way, who ever heard of someone being “the worst salesperson in technology?” Not gonna happen. However, everyone is going to say they are the best at what they do. But obviously this can’t be the case. By definition everyone can’t possibly be the best at something.
The success stories to back up your contentions is the secret to winning in your career progression game. And those stories are borne from your prior duties and job skills.
what have you done?
You did something that was a quantifiable improvement in process or policy at a previous company. That project lead to Driving some Business somehow. And consequently that Driven Business strategy Created Business Movement strategically.
With the right stories you can easily claim that you are “different” (we like to use the word “unique”). Standing aside of the other candidates that are going for the same position that you are pursuing.
In our practice, we like to help you define your quantified metrics (tactics). Distinguishing strategic business (strategy) for creating strategic business movement – the old “moving the needle” outcome.
The idea is not only to define why you may be the “best” candidate for a position, but at least you’ll be the most unique. It takes a unique approach to solve some issues in Corporate America today. For instance, who wants to be known as the best typewriter repair person today? Not much call for those in today’s economy.
On the other hand, you may be able to turn that capability of solving technology problems into today’s job market. You probably had to become pretty creative at that gig for your previous employer as a result. Now your unique story may include how you creatively look at problems, find solutions to difficult problems, or create a tool or part you may need from scratch.
All of a sudden what seemed to be someone out of touch with today’s market needs is all of a sudden in demand, based on soft skills.
As we point out in our byline above, Richard Gray said it best – “Different is better than better.”
To get to know yourself better from a personal standpoint, please drop us an email for your free copy of our “Finding Your True North” instrument. In it are 36 questions that will help you understand what makes you tick, so that you can better prepare for a job search, or decide whether you should go for that promotion.